More About Simply Pets

Balanced Biologically Appropriate Raw Food for Cats and Dogs

Formulated and Designed by Dr. Anuska Viljoen, Simply Natural and Simply Pets products help you cultivate ideas for better health, today. Dr. Viljoen is a practicing Veterinarian, a trained and qualified Homeopath, and a Medical Nutritionist. Simply Pets offer biologically appropriate solutions to pets and their parents. Our approach to nutritional solutions for cats and dogs encourages ethical farming and production without the use of chemical fertilizers, pesticides, or other artificial chemicals. Dr. Viljoen brings over 20 years of veterinary knowledge and holistic experience to her range of products, which have been extensively tested in her practice and in the field in South Africa.

Why Simply Pets Raw Food for Cats and Dogs?

Optimum, Not Adequate, Nutrition

Simply Pets | Healthy Digestion | Healthy Food | Cats | Dogs | BARF | PREY | Biologically Appropriate | Raw Food

Healthy Gut and Optimal Digestion

Our meals are made with natural plant fibre to promote healthy colonic bacteria. Instead of “fillers”, unprocessed fresh ingredients are used for a high level of digestibility. As the meals are not heat processed, there is inherently a high concentration of natural enzymes to help with pre-digestion.

Simply Pets | Healthy Skin | Healthy Food | Cats | Dogs | BARF | PREY | Biologically Appropriate | Raw Food

Healthy Skin and Shiny Coat

Our meals are formulated with balanced Omega 6:3 ratios, optimal for skin health. Our meals also contain Amino Acid Chelated Zinc for optimum absorption and bio-availability.

Simply Pets | Healthy Immune System | Healthy Food | Cats | Dogs | BARF | PREY | Biologically Appropriate | Raw Food

Healthy Immune System

Our meals are formulated with a unique combination of Krill Omega 3, Himalayan Salt, Grape Seed Extract and Amino Acid Chelated Zinc, with additional trace elements, contributes to maintaining a healthy, functioning immune system.

Simply Pets | Dental Health | Healthy Food | Cats | Dogs | BARF | PREY | Biologically Appropriate | Raw Food

Bone Health and Joint Protection

Our meals are formulated to balanced the Omega 6:3 ratio, which helps control inflammatory reactions and contributes towards maintaining joint health. Optimal Ca:P ratio of 1.66 for strong healthy bone structure.

Simply Pets | Weight Management | Healthy Food | Cats | Dogs | BARF | PREY | Biologically Appropriate | Raw Food

Lean Muscles and Weight Management

Our meals contain real animal protein (amino acids) to grow and maintain muscle mass during growth phases and weight loss programs. Our meals are also low GI, ideal for cancer patients, overweight patients and slow metabolisms,

Dermacool for Dogs (1125x1125)

In Summary

  • No artificial flavours or preservatives – ideal for cancer patients and patients with skin and gut allergy / sensitivities;
  • Balanced Nutrients, Vitamins and Minerals from food and other sources for optimal health;
  • Natural Anti-oxidants to maintain healthy cellular integrity (Vit E, selenium, Vit C, natural Carotenoids, Grape Seed Extract);
  • Himalayan Salt contains all 84 of the trace minerals the body uses, it restores electrolytes and can reduce cravings;
  • Krill is naturally rich in Docosahexaenoic Acid (DHA), Carotenoids, Astaxanthin, Hydrolytic enzymes, Phospholipids and Essential Fatty Acids (EFA), including Omega 3, 6 and 9. It is an exceptionally rich source of Omega 3 Fatty Acids and DHA;
  • Grape Seed Extract contains high levels of vitamins C and E, and bioflavonoids, and it naturally detoxifies, enhances and supports the immune system as well as improves circulation.

It All Adds Up!

Peace of Mind

Just as there are significant differences between the formulations and quality of the various kibble brands, there are also significant differences between the various raw food products available.  Simply Pets Raw Food for Cats and Dogs has been the first, and still the only, veterinarian formulated raw food for cats and dogs in South Africa. We only use the highest quality ingredients for optimal health.

Because all of our products (meals for cats and dogs) are complete and balanced based on current science, there is no need for additional supplementation.  You can rest assured that your fur kids’ getting his or her best chance at health!

Veterinarian Input and Support

Formulated and Designed by Dr. Anuska Viljoen, the Simply Pets Biologically Appropriate Raw Food for Cats and Dogs is used in her practice as part of the primary treatment regime in dealing with various ailments in cats or dogs.  Our online store gives more pets access to the undeniable benefits of a perfectly balanced raw diet.  Dr. Anuska is still very much involved in the production of the real food meals for your fur kids.  She is also available to assist and support customers making the transition to raw feeding.


Simply Pets is an eco-conscious company that conforms to green practices throughout our operations.  We choose to minimise our impact on the Earth in every conceivable manner and we are always open to new ideas on how we can further improve in this regard. 

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